I’ve only run 1 or 2 ads for 24 hours and I got 11 leads. 3 from “how much is your house worth” and the rest were on the “rent vs. own.”
I have 1 in application, so the ROI has been great! I think I spent $25 total on the Facebook ads as opposed to $1,000 that I spent on Zillow last month (and only got 4 leads). It’s been going really good for me!